Monarch Milkweed Co.

This was a group project where we created a campaign for an endangered animal, in our case, the monarch butterfly. The campaign's goals was to promote a product that would be attractive to our audience, and raise awareness about the lack of habitat and endangered state of the monarch butterflies. We focused on targeting central coast locals who had an outdoor space to plant some Milkweed. We created a Milkweed packet that can be sold at butterfly groves and planted at home. We chose to use colors inspired by spring, which is the season we all associate butterflies with. There was a different approach to the posters, we wanted them to be easy to read as you walk by.